This October, Jersey Pearl is proudly standing with ABC Jersey in honour of Breast Cancer Awareness Month (AKA Pink October)
To mark their 40th anniversary, the much-loved island jeweller has unveiled a bold pink window display at their King Street Boutique, created as part of our Pink Window Parade campaign. The design, imagined by their talented in-house team, features a striking pink backdrop adorned with hand-drawn white bras – a powerful, creative symbol of support for Islanders affected by breast cancer.
But they’re not stopping at just raising awareness.
Throughout October, Jersey Pearl will donate 10% of all sales from pink pearl jewellery at their King Street store directly to ABC Jersey. This includes their popular Tassel and Joli collections – two of their most loved pieces.
“As we celebrate 40 years on Jersey, it feels right to give back to the community that has supported us for so long,” said Julia Williams, Product Director at Jersey Pearl. “This display is our way of doing that, while our donation helps ensure ABC Jersey can keep doing its essential work for islanders.”
With a long-standing commitment to community values, sustainability, and local partnerships, Jersey Pearl continues to demonstrate how local businesses can play a meaningful role in supporting health and wellbeing across our island.
We are so grateful for their support and encourage Islanders to pop into the King Street Boutique this October, check out the window display, and browse their stunning pink pearl range – knowing that every purchase helps us continue our mission.
📍 Find them: Jersey Pearl Boutique, King Street, St Helier
💗 More about ABC Jersey’s work: abcjersey.co.uk
🌐 Explore Jersey Pearl: www.jerseypearl.com